Have you ever seen a company that a) emits the spirits of office, home and nature at the same time? The Honest Company, an American eco-friendly goods startup, is this unique type of company. Actress Jessica Alba co-founded it in 2011 on this ambitious idea: “Everything that touches you and your family–everything in your home–needs to be nontoxic, needs to be effective and beautiful to look at, and needs to be affordable.”
Located in Santa Monica, California, their headquarters not only consists of beautiful, b) sun-filled offices, but also serves as living proof of a futuristic corporate culture. Inside, you’ll see plenty of “Honest” products and logos. There’s a large common area with long tables at which employees can have lunch. To one side is a show room where all of the Honest Company’s products are on display.
When Alba, Brian Lee, and another two partners started the company, they had 17 products that were all 1) geared toward the young mother. “We strategically decided to go in baby and family first because we knew that was an area of awakening for a lot of mothers, like my own wife,” said Lee, CEO of the Honest Company. Four years later, their company is 2) going from strength to strength, selling about 100 products covering all aspects of the home.
There’s a distinctly homey feel throughout the space. Alba, who played a major role in the office design, wanted the conference room to feel like a living room. A 3) rule of thumb in here is recycling. The table was made from c) reclaimed wood.
A huge perk of having your office in Los Angeles is the nice weather all year round. The company built a patio so that employees could sunbathe during their lunch break. And better yet, they are free to bring garden vegetables home to their families.
1. Gear toward 為某特定對象而設計
Gear 當動詞有適應，適合之意，和介係詞to 連用。Electronic products should be geared to demand. 電子產品應與需求相適應。 Gear toward 意思是朝向某特定族群而設計之意。
The workshops are geared towards professional people. 這研討會是為專業人士設計。
2. Go from strength to strength 蒸蒸日上
Tom’s company is going from strength to strength, as he has recruited many talented people to work for him. 湯姆的公司蒸蒸日上，因為他雇用許多有才華的人為他工作。
3. Rule of thumb 守則
A rule of thumb in the banking industry is “courtesy,” and no bank can make a pretty penny without observing it. 金融業一大原則是「要有禮貌」，任何銀行想要大賺一筆，須加以遵守。